Retention, CRO, and the unglamorous internal tools nobody sees — forecasting, reconciliation, reporting. I ship the thing, then I show you the number it moved.
Things I've shipped. Each one existed because something was broken.
These are real A/B tests I've run on real ecommerce stores. You see both variants. You pick the one that won.
Most people get about half. That is the entire reason testing exists — and roughly why I have a job.
Things that didn't work. These are real. Most portfolios only show the wins, which tells you nothing about how someone thinks.
| Stack: | Shopify, Klaviyo, Supabase, Next.js |
| Specialism: | Retention, CRO, internal tooling |
| Reports to: | Revenue |
| Free space: | 1 project slot |
| Uptime: | Still shipping |
A fatal exception 0E has occurred at 0028:C001CAFE in module GUTFEEL.VXD.
* A decision was made without data.
* The test was stopped after four days because it "looked good".
* Nobody checked whether it was powered.
Press any key to run the test properly.
Press CTRL+ALT+DEL to hire someone who will.
Press any key to continue _