Lenny.exe
LENNY™
BUILT, NOT
TALKED ABOUT.

I build the systems that make ecommerce brands more money.

Retention, CRO, and the unglamorous internal tools nobody sees — forecasting, reconciliation, reporting. I ship the thing, then I show you the number it moved.

+ WHAT I ACTUALLY DO +
Retention
& Email
CRO &
Testing
Internal
Tools
Ops &
Forecasting
★  CURRENTLY TAKING ON ONE PROJECT  ★
Ready.lennyhuynh.com
Program Files

Things I've shipped. Each one existed because something was broken.

objectsC:\PROGRAMS
A/B Test — Round 1

Think you can pick a winner?

These are real A/B tests I've run on real ecommerce stores. You see both variants. You pick the one that won.

Most people get about half. That is the entire reason testing exists — and roughly why I have a job.

Ready.real tests, real results
Results
Numbers are from live stores. Brands named where I have permission.
My Results
README.TXT - Notepad
LENNY HUYNH - READ ME ===================== I work on ecommerce growth. In practice that means three things, usually in this order: 1. Find where the money is leaking. 2. Build the thing that stops it. 3. Show the number that proves it stopped. Most of my work is retention and CRO, but a lot of it is the boring infrastructure underneath - forecasting, reconciliation, reporting - because you cannot optimise what you cannot see. HOW I WORK ---------- * I ship, then I measure. Not the other way round. * I would rather show you a number than a deck. * If a test loses, it goes in the Recycle Bin on this desktop. Have a look. They are real. WHAT I AM GOOD AT ----------------- * Retention / lifecycle email * Conversion testing that is actually powered * Internal tooling nobody else wants to build * Getting a messy data situation into one dashboard WHAT I AM NOT ------------- * A brand strategist * Cheap * Interested in a six month discovery phase CONTACT ------- See "Hire Me" on the desktop.
Recycle Bin

Things that didn't work. These are real. Most portfolios only show the wins, which tells you nothing about how someone thinks.

objectskept on purpose
New Project — Step 1 of 3
START
A
PROJECT
33% complete

What's broken?

One line is plenty. I mostly want to know if it's something I'm actually good at.

Step 1 of 3 — about 30 seconds
System Properties
Lenny Huynh
Ecommerce Growth Edition
Build 95.4

Registered to:
brands that would rather see the number
System
Stack:Shopify, Klaviyo, Supabase, Next.js
Specialism:Retention, CRO, internal tooling
Reports to:Revenue
Free space:1 project slot
Uptime:Still shipping
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